The Dyson Supersonic goes 23.75 karat gold!
October 23, 2018

It was almost expected, a 23.75 karat gold version of the Dyson Supersonic hair dryer. Designed by James Dyson himself, this hair dryer is gold leafed using a 4,000 year old traditional hand – gilding technique and is the first of its kind.

Designed to celebrate individuality, the gold leaf on the Supersonic peels off over time, revealing a personalized and unique product that’s truly yours. The new Blue & Gold Supersonic by Dyson is designed to encourage women in the region to embrace their uniqueness and be different.

In the true style of a company that boasts a £75m spend in R&D on developing the Dyson Supersonic hair dryer, Dyson design engineers and model makers first learned the skills for gilding under a master guilder, learning the process and technique to gild. Once learnt, the design and engineering team sought how to scale the process, making it more repeatable and perfecting the surface finish specifically for this application.  Exploring industrial processes, the team quickly learned the process could be aided by technology but ultimately a craftsman’s hand skills remained paramount.  At approximately 333 atoms thick, 1/666th the diameter of human hair, each layer of gold leaf must be applied by hand.

Beneath the gold leaf is a red loop which honours the traditional method of gilding. Dyson matched the red found on artwork, sculptures and other artefacts where gold leaf is applied. Like other gold-leafed pieces, the red loop on the product will reveal some of its colour over time, giving each gold-leafed hair dryer a distinctive and unique patina.

During development, Dyson engineers rigged a robotic paint arm to carefully apply an adhesive called ‘size’ onto the surface of the red loop. The robotic arm ensured the adhesive was repeatedly applied the same each time, ensuring a perfect unblemished finish. Once sprayed, two layers of 23.75k gold leaf from Florence, Italy, is applied by hand and carefully brushed to form a smooth and even finish.  The small but powerful Dyson digital motor V9 sits in the handle, not the head, making it much more ergonomic and comfortable to hold. Its 13-blade impeller spins at up to 110,000rpm, generating 3.5kPa of pressure and propelling 13 litres of air up to the amplifier every second.

The Blue & Gold will be available for sale exclusively at the Dyson Demo Store at Dubai Mall and online at The new Dyson Supersonic 23.75 karat gold is available from October 10th for pre-order at the Dyson demo store in The Dubai Mall and online at Priced at AED 1,899, the full launch will be on October 26th at additional outlets Harvey Nichols and Bloomindales in the UAE.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2018 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2017, 2016. and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at:
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