The winds of change loom at Audi Sport GmbH, Managing Director Michael-Julius Renz is to retire
May 1, 2019

Oliver Hoffmann and Julius Seebach are to take over the management of Audi Sport GmbH on May 1, 2019, with the current Managing Director, Michael-Julius Renz leaving the company within the framework of an age regulation.

Audi’s Head of Sport Technology, Oliver Hoffmann, has been a member of the management since June 2018, and will also be responsible for technical development at Audi Neckarsulm as of May 1. Julius Seebach will be responsible for commercial functions within the management.

Julius Seebach has at Audi since 2015, being initially responsible for strategy and powertrain control in the Technical Development division. In 2017, he successfully introduced model-series management at Audi Sport and has since been in charge of the RS 4/RS 5 and RS 6/RS 7 Sportback series. Previously, the industrial engineer and MBA was at Porsche, where he was involved in various projects of the Panamera model series and in powertrain development. Together with Oliver Hoffmann, Seebach will manage the business of the wholly-owned Audi subsidiary in the future.

As of May 1, Oliver Hoffmann will hold two management positions at the Audi group: Head of Technical Development at the Neckarsulm site and Managing Director of Audi Sport GmbH.  Hoffmann’s previous career positions include quality management at Automobili Lamborghini and at Audi’s plant in Győr, Hungary, as well as the development of the V10 high- performance engines of the Audi R8.


by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He is a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016. and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at:
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