Casio have opened its new G-Shock retail store in The Dubai Mall Zabeel extension.
And as with all things Dubai, its the world’s largest G-Shock concept store to date. Set across a 150 sqm space, three G-Shock models were revealed, which will be sold exclusively at the Dubai mall store. These include a reinvention of the classic G-SHOCK DW-5000C, which is a favourite in the Middle East region.
The three new models that will be sold exclusively at the new Dubai location are:
A new camouflage model from the MTG-B1000 Series of shock-resistant metal and resin watches with Smartphone Link, radio-controlled timekeeping, and solar-powered operation. The metal of this watch is laser engraved with a distinctive camouflage pattern. After a black ion plated (IP) coating is applied to the case and band, the gradations of the camouflage pattern are created by using dot patterns of three different sizes: small, medium, and large. The inside surface of the layer composite band incorporates lightweight, highly wear-resistant fine resin parts for an improved fit. The elegant look of this model is created by a high-transparency sapphire crystal, as well as hour markers and dials that are precision engineered at the CASIO Yamagata Factory.
GMW-B5000TCM-1 and GMW-B5000TB-1
These are the new variations on the full-metal GMW-B5000 incorporate titanium material into their square-face design and inherit plenty of DNA from the original G-Shock DW-5000C.The case, band, bezel, and back cover of this new model is made of lightweight, easy-on-the-wrist titanium. Titanium is notorious as being a material that is difficult to work with, and its application in this model represents a significant achievement.
Commenting at the private viewing of the new 2020 range, Koji Naka, Managing Director of Casio Middle East, said: “The store concept is set to offer a truly immersive experience to Casio fans in UAE and beyond. The Dubai Mall is a fashion hub and well known for attracting shoppers from all over the world and our new store offers a home to those passionate about the brand as well as place for other consumers who are curious about Casio to learn more about our Brands and products.”
Casio’s new 150m² flagship G-Shock Concept store is located in Dubai Mall’s new Zabeel extension on level 6.