Whirlpool’s flagship W Collection is now in Jordan
April 26, 2019

Whirlpool have launched its premium W Collection in Jordan. The launch was held in collaboration with Jordan’s leading distribution and trading house Tahboub, Whirlpool’s strategic partner in Jordan for more than 30 years.

Whirlpool’s W Collection is a premium suite of flagship appliances including built-in ovens, microwave ovens, compact steam ovens, speed ovens, coffee machines, sous-vide drawers, cooktops and hoods, as well as a washing machine, dishwasher and both large-capacity and 60cm fridge freezers, blend  –an iconic visual identity with advanced 6TH Sense technology and Internet connectivity for a smart, highly-intuitive user experience.

Mohamad El Yassir, Regional Managing Director of MEA, at Whirlpool Corporation mentioned that “The launch of the W Collection in Jordan marks a new era for Whirlpool, allowing us to connect with next generation trend-setting consumers who will appreciate the simple, effortless user experiences our appliances offer. They realize a vision of a modernity that never overwhelms, but liberates.”

The W Collection will be available through Tahboub Group across home appliance retail stores in Jordan.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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