Whirlpool have launched its premium W Collection in Jordan. The launch was held in collaboration with Jordan’s leading distribution and trading house Tahboub, Whirlpool’s strategic partner in Jordan for more than 30 years.
Whirlpool’s W Collection is a premium suite of flagship appliances including built-in ovens, microwave ovens, compact steam ovens, speed ovens, coffee machines, sous-vide drawers, cooktops and hoods, as well as a washing machine, dishwasher and both large-capacity and 60cm fridge freezers, blend –an iconic visual identity with advanced 6TH Sense technology and Internet connectivity for a smart, highly-intuitive user experience.
Mohamad El Yassir, Regional Managing Director of MEA, at Whirlpool Corporation mentioned that “The launch of the W Collection in Jordan marks a new era for Whirlpool, allowing us to connect with next generation trend-setting consumers who will appreciate the simple, effortless user experiences our appliances offer. They realize a vision of a modernity that never overwhelms, but liberates.”
The W Collection will be available through Tahboub Group across home appliance retail stores in Jordan.