Whirlpool’s FreshCare+ system adapts to your daily schedule, not the other way around
June 5, 2018

Perfect cleaning at 15°C too

While juggling your personal and professional lives, we always wish our home appliances were a tad more ‘accomodating’.

Whirlpool’s FreshCare+ washing machine caters to that need.  The machine keeps clothes fresh for up to six hours after the cycle is over. At the heart of the process is the FreshCare+ system, which uses gentle effective steaming and tumbling actions to prevent the formation of creases and odor, so you no longer need to worry about leaving your laundry inside the washing machine at the end of a cycle.


Whirlpool’s propreitary 6th Sense tech finds a key place among the USP’s, automatically detecting the amount of laundry and the best setting according to the fabric type. Optimal washing apart, the end result is unbeatable efficiency in terms of time, energy and water saving.

Come to the SoftMove System, and you have 14 different programmes that customise drum movements and the duration of each washing phase, from the initial water intake to the final spinning. This precision helps to protect the colour and shape of your clothes and ensure the best washing performance.  At the heart of the machine is the quiet and brushless SenseInverter Motor, which offers up to 30% energy saving.

The new FreshCare+ washing machine is available across retail stores in selected markets across Middle East and Africa.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2018 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2017, 2016. and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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