With the How Majestic line, Swatch celebrates Queen Elizabeth II’s Platinum Jubilee

February 7, 2022

Talk about staying royally on time.

On February 6, 2022, the Queen became the first British Monarch to celebrate a Platinum Jubilee, marking 70 years of service to the people of the United Kingdom, the Realms, and the Commonwealth. Swatch are paying tribute to Her Majesty the Queen’s colorful signature style with the How Majestic line.

With seven decades of extraordinary service, a love for animals—notably corgis and horses, a collection of massive palaces, and the ability to change with the times, Her Majesty Queen Elizabeth II is a global pop culture and fashion icon. Her Majesty’s wardrobe is defined by the staples that have been constants throughout her reign: black handbags, pumps and heirloom brooches that have seen her through countless royal walkabouts, weddings, state visits, and audiences with the world’s most senior dignitaries. However, it’s her love of bold color and statement millinery that ensures one of the world’s most recognizable women always stands out from the crowd.

Her Majesty has been known to perfectly time the color of her outfits to reflect the occasion. Deep green for a drive in the countryside, bright yellow to mark a joyful event, head-to-toe Autumnal colors to take her loyal corgis to the park, and so on.

In terms of design, the Swatch How Majestic series features Her Majesty, complete with a statement hat, brooch and handbag, depicted next to one of her trusty corgis on the white dial. Lending a regal touch are the gold-colored printed crown above the Swatch logo and the 70 gold-colored printed dots to mark the Queen’s 70-year reign. The case and strap in matte white feature a metallic effect, bringing a royal shine to the bracelet.

Included in the special sleeve packaging, under protection of one of the loyal and iconic Queen’s guards, is a unique surprise – a sparkly silver-colored crown.

The Swatch How Majestic series is now available online and in Swatch stores.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.