Kia Motors Corporation has announced the launch of a Live Stream Showroom, a new online platform that offers customers access to personalized virtual viewings in select Kia dealerships. The new platform was introduced initially in Qatar, Saudi Arabia and Pakistan, and is being expanded throughout the Middle East and Africa in countries such as Kuwait, Bahrain and South Africa with the aim of a global implementation in the future.
The Live Stream Showroom offers customers a live video session with Kia dealers for a digital experience tailored to meet their individual needs. Customers will receive one-on-one consultation with live responses to questions, and explore the design and features of their chosen model and see demonstrations of new technology and functionality on demand.
The new platform prioritizes customer convenience and ensures a seamless digital experience that is same as a physical showroom visit. This commitment toward customer value-led innovations comes as the company establishes its leadership position in the future automotive industry under its ‘Plan S’ strategy.
Recent data collected by Kia shows that 83 percent of consumers prefer to carry out product research online before making a purchase, while 47 percent of consumers expressed interest in using online platforms for future purchases.