With the Live Stream Showroom, Kia takes viewings virtual
July 7, 2020
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Kia Motors Corporation has announced the launch of a Live Stream Showroom, a new online platform that offers customers access to personalized virtual viewings in select Kia dealerships. The new platform was introduced initially in Qatar, Saudi Arabia and Pakistan, and is being expanded throughout the Middle East and Africa in countries such as Kuwait, Bahrain and South Africa with the aim of a global implementation in the future.

The Live Stream Showroom offers customers a live video session with Kia dealers for a digital experience tailored to meet their individual needs. Customers will receive one-on-one consultation with live responses to questions, and explore the design and features of their chosen model and see demonstrations of new technology and functionality on demand.

The new platform prioritizes customer convenience and ensures a seamless digital experience that is same as a physical showroom visit. This commitment toward customer value-led innovations comes as the company establishes its leadership position in the future automotive industry under its ‘Plan S’ strategy.

Recent data collected by Kia shows that 83 percent of consumers prefer to carry out product research online before making a purchase, while 47 percent of consumers expressed interest in using online platforms for future purchases.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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