MWC 2019: Etisalat named ‘Most Valuable Telecoms Brand’ in MENA region

February 28, 2019

Etisalat is also the only MENA telecom brand to be among the world’s top 20 telecom brands.

Etisalat has just announced that it was the proud recipient of ‘The Most Valuable Telecoms Brand’ in the Middle East and North Africa (MENA) Region by Brand Finance at Mobile World Congress (MWC) 2019. The award is a recognition of the company’s achievements in increasing brand value along with the distinction of the only telecom provider in the region to break the $10 billion brand value.

At the moment, Etisalat is now among the world’s top 20 telecom brands. Eng. Saleh Abdullah Al Abdooli, CEO, Etisalat Group received the awards from David Haigh, CEO, Brand Finance.

“We are proud to be recognized as the most valuable telecom brand and with a brand portfolio to cross $10 billion in value in the MENA region, this is attributed to the efforts in digital transformation by investing in futuristic solutions and next-generation technologies to deliver the best-in-class services making a significant impact on the overall customer experience. Etisalat’s success as a brand is credited to its global brand building initiatives and reinforced by the synergy of our family across Etisalat group footprint, creating brand loyalty and enhanced engagement with our customers,” said Eng. Saleh Abdullah Al Abdooli, CEO, Etisalat Group.

At the moment, Etisalat is spearheading the 5G revolution in the region starting with the launch of various initiatives that will bring a super fast cellular network to all customers.

by Victor
Tech Enthusiast and Movie Buff.