The automotive industry by large may be having its challenges, but Automobili Lamborghini ended 2021 with a remarkable all-time record: 8,405 cars were delivered worldwide, making it the company’s best year ever on that front. Sales were up by 13% on 2020 due to a targeted and monitored growth strategy.
The UAE is the biggest market for the car manufacturer in the region, with two dealers in Dubai and Abu Dhabi, achieving sales of 158 units (+26% vs 2020, and +15% vs the previous record year in 2019). Strong growth also seen in Saudi Arabia, where Lamborghini has three dealers, in Riyadh, Jeddah and Khobar.
At a global level, there was double-digit growth in all three of the macro-regions where Lamborghini is established: America (+14%), Asia Pacific (+14%) and EMEA (Europe, Middle East and Africa, +12%). The company maintains a fairly balanced split between them in global volumes, which stand at 35%, 27% and 39% respectively. In terms of individual markets, the USA held on to top spot (2,472 units, +11%), while China leaped into second place (935, +55%). They were followed by Germany (706, +16%) and the United Kingdom (564, +9%). There was also an increase in the figures for Lamborghini’s home market of Italy, where 359 cars were delivered in total (+3%).
In terms of models, there was ongoing success for the Urus Super SUV with 5,021 units delivered globally. It was followed by the V10-powered Huracán, which saw a strong increase in sales up to 2,586 thanks to the impetus provided by the Huracán STO. In addition, there were 798 Aventadors (V12 model) delivered all over the world.