A KEF system in your car? That dream just came true!

July 25, 2021

It has to be a Lotus, of course, for that dream to become reality. And specifically the Lotus Emira. Lotus and KEF have announced a partnership to bring high-end audio into the next generation of Lotus sports cars and premium electric lifestyle vehicles, commencing with the new Lotus Emira.

It’s quite the perfect partnership, a pairing of two iconic British brands known for their approach to innovation and research. For its first automotive partnership, KEF has drawn on its 60 years of audio mastery to create a scalable audio experience which works from the smallest of cockpits to fully immersive 3D surround sound in larger vehicles. Working closely with Lotus, the engineering teams have created a novel flare which acoustically blends the speaker drive units into the car interior to ensure a truly spatial sound experience.

To create a world-class audio system to complement the thrill of the Emira driving experience, KEF has used its unique Uni-Q technology in a 10-channel sound system. Deployed for the first time in a production car, Uni-Q can reproduce the entire mid and high frequency sound spectrum from a single point in space, delivering a more coherent, hyper-realistic sound experience.

Of course, if you want to book a demo of KEF’s rather incredible collection, including the LS50 Collection, head to the expansive DG+ Showroom and connect with the AV Consultants at DG+, Time Square Mall, Dubai.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.