A telecom sector platform that combines search, marketplace and a customer community? Consider Aladdin.Life
April 26, 2020

Aladdin.Life has announced the beta launch of the world’s first platform combining search, marketplace and customer community for telecom services in the UAE. The digital platform will help customers to discover, compare and make informed decisions about mobile and broadband plans and home services in the UAE. Customers will be connected to a marketplace and will also be able to rate and share their experiences on an AI -powered customer community. Authorised Sellers including physical retailers will be able to plug in to the marketplace to get online customer traffic.

Genie search, for instance, helps existing customers maximize value of their current spend or increase savings. This is done by instantly matching their basic usage pattern with dozens and hundreds of price plans offered by UAE operators. Bazaar is a unique online marketplace complete with online and online 2 offline shopping. It features UAE’s largest collection of mobile plans with sims and devices and  includes 1000+ mobile price plans and 1500 + device installment plans offered by UAE operators.

The platform is positioned as a reimagination of the entire buying experience in the telco industry. Research by Aladdin Life revealed that only 20% of UAE customers believe they are on the best mobile plan that suits their needs. 70% believe they can save moderate to significant amount by moving to the best plan.  A similar 70% have not switched to their best plan because they don’t know what plans are available or anticipate difficulties in switching. These findings are consistent with global trends in the industry. Customers worldwide have difficulties navigating and finding the right plan and cannot keep up with frequent prices changes and promotions.

In addition, people will have access to a customer community for trusted reviews, advice and tips on all aspects of mobile and broadband services. The platform currently caters to the UAE consumer market and will soon be opened up to Home and SME customers. The service can be accessed by visiting www.aladdin.life.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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