Abu Dhabi Media (ADM), the UAE’s public service broadcaster and media company, and StarzPlay have secured the exclusive rights to stream the premium Italian League (“Serie A”), “Coppa Italia” (Italy Cup), and “Supercoppa Italiana” (Italian Super Cup), for the next three seasons beginning this year.
The Italian Football Federation granted the rights after a competitive bid by Abu Dhabi Media and Starzplay to win the rights to broadcast one of the most powerful European leagues to offer football fans across the region the best quality viewing at the highest broadcasting standards.
Starzplay’s reach of over 2.1 million regional subscribers will offer “Serie A” clubs’ maximum visibility to grow the brand across a population of 400 million people. The deal is an example of a successful partnership between ADM and Starzplay. They have been strengthening their collaboration to bolster the sports offering (such as AFC, UFC, FIFA Club World Cup) for enthusiasts in the region.
“Serie A” will be core to Starzplay’s sport offering which will encompass other premium international and regional assets such as the Asian Football Confederation (AFC), Ultimate Fighting Championship (UFC), Abu Dhabi Sport channels and FIFA events such as the recent FIFA Club World Cup hosted in Abu Dhabi.
To watch Italian League, sports fans can subscribe to the Sports Pack on Starzplay by visiting Starzplay.com. Subscription to the Sports Pack will entitle subscribers to access various other exciting sports and competitions in addition to the Italian League.
With thousands of hours of premium content including the best western content, Arabic shows, Turkish favourites, anime, and live sports, STARZPLAY is today the number one streaming platform in the MENA region reaching over 2.1 million subscribers. The service is available in 19 countries across the Middle East, North Africa and Pakistan for fans to enjoy quality content anytime, anywhere, and from any device.