The Esports & Gaming Agency (EGA) and Acer partnered to launch Predator’s ‘It Lies Within’ campaign in the MENA region.
The ‘It Lies Within’ campaign includes a one of a kind three-part miniseries that focuses on the power that lies within gamers and what they can achieve with the performance of the latest technology from Predator Gaming.
The ‘It Lies Within’ campaign was extended by locally amplifying the mini-series by collaborating with two of the region’s biggest gaming influencers who hosted watch parties and highlighted powerful Predator products on their social media channels. Competitions were held in which Predator products were also given away to fans of Predator on their channels.
The ‘It Lies Within’ campaign ended with a community based Fortnite e-sports tournament with a $2,000 prize pool. The invitational tournament occurred in early March and was hosted by one of the region’s biggest Fortnite casters.
The campaign reached millions of players across the Middle East:
- 4.2 Million social media reach
- More than 325,000 views of video & streamed content
- 100 Esports players participating in the invitational tournament