Acer celebrates 30 years of success in the Middle East and Africa

April 17, 2022

In April 2022, Acer completed 30 years of success in the Middle East and Africa region. Acer opened its offices in JAFZA, UAE, in 1992 as part of its first major transformation under ‘global brand, local touch’, with only 7 employees. Today, Acer has 3 offices with 31 employees in the Middle East and Africa serving over 20 countries.

As a forerunner in sustainable product development including its Green PC line and other industry-fronting sustainability initiatives under the umbrella of ‘Earthion’, Acer is also celebrating their three decades of existence in the region by pursuing eco-consciousness for the community at large. This April, Acer is giving back to the community through several initiatives including desert cleaning, supporting and sponsoring an animal shelter, gifting Ramadan iftar Eid Boxes, donating pre-loved clothes and other items to those in need, tree-gifting, and e-waste recycling to help protect the planet.

In 1993, shortly after its entry in the Middle East market, Acer started offering the first ‘Collect and Drop’ service in the UAE. By 1994, the company had established its first PC assembly factory in the region – another first by any international company in the UAE.

Over the years, Acer has been recognised with a number of awards and accolades including UAE SuperBrand Award (2003), Dubai Quality Award for manufacturing and overall organizational excellence (2006), MRM Business Award for Manufacturing by Dubai Chamber of Commerce and Industry (2007), UAE SuperBrand Award (2008). In 2020 and 2021, Acer was announced the 2nd runner up for Arabia CSR Awards for Small Business for having sustainability in its DNA.

Acer closed the first quarter with a remarkable 116% growth in year-over-year net revenue for Acer Middle East. In the same period, Acer also successfully increased net revenues for gaming products including desktops, notebooks, and monitors by 83% in the region. Additionally, Acer’s market share for its popular gaming notebooks stood at 18% till Feb 2022 in the UAE as per GfK and 16% for the same period in KSA.

While celebrating three robust decades in the region, the conglomerate has highlighted plans to further strengthen its business in the KSA and UAE markets and also expects growth in its other key markets including Egypt, Iraq, and west and east Africa.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.