Popular show maker has acquired the company behind some of the best fitness apps.
You may know Runtastic as one of the most popular fitness apps available for smartphones. Available on various platforms, these apps help you track your progress on whatever activity that you may be doing.
Now Adidas has announced that it has acquired Runtastic for €220 million.
“Adidas is the perfect strategic partner for Runtastic and we are very eager to leverage our business in new and unique ways in the future. By bringing cutting-edge input from our leading position in the digital space to one of the great world leaders in the sports and fitness industry, I am personally looking forward to pleasing and surprising new and loyal users with the best products in the world. Together, we will make exceptional and unexpected things happen,” said Florian Gschwandtner, Runtastic CEO and Co-Founder.
The acquisition process has been recently completed, giving Adidas full control over Runtastic.