Adidas’s Run For The Oceans campaign starts off with a Burj Khalifa spectacle
June 10, 2019
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In support of World Oceans Day, Adidas’ global campaign Run For The Oceans hit iconic spots around Dubai. It was a few days back, at 8:06pm on June 8th, that the Burj Khalifa lit up in support of World Oceans Day and to mark the start of Run For The Oceans. The campaign will run from June 8 till the 16th.

So what exactly is Run For The Oceans?

Every year, an estimated 8 million tons of plastic enter the world’s oceans. That means every minute, the equivalent of a full garbage truck of trash is dumped into the sea. And by 2050, scientists say the world’s oceans will have more plastic in them than fish. Even today, marine plastic is a massive problem because fish try to eat it and die, which unbalances the food chain, damaging our delicate global ecosystem. Run For The Oceans is Adidas’ response.

d3 is now home to a distruptive, engaging installation created from ocean waste highlighting the impact of marine plastic pollution on our future.

Here’s how it works: from June 8–16, 2019, Adidas is putting out the call for runners worldwide to log kilometers in the Runtastic app. Every kilometer recorded = $1 for Parley Ocean School to educate youth on how to tackle the marine pollution problem, capped at $1.5 million.

There’s no set distance you have to run, no set route you have to follow, and you need be an elite athlete. Register for free via the Runtastic app, and be a part of the movement.

Adidas’ Run For The Oceans campaign will run from June 8 till the 16th

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2018 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2017, 2016. and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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