An age of Visionary Photography: That’s the promise with the Huawei P40 Series
March 26, 2020

It’s finally here. At their global launch event, Huawei Consumer Business Group today announced the HUAWEI P40 Series flagship smartphones. Richard Yu, Huawei’s Consumer Business Group CEO announced that there would be three variants of the device, the P40, the P40 Pro and the P40 Pro+ at the top of the line.

The HUAWEI P40 Series continues the series’ heritage of imaging excellence combined with great hardware. Both the P40 Pro and the P40 Pro+ offer a 50MP RYYB f/1.9 main camera with Octa Phase Detection autofocus, pixel binning, and an XD Fusion Engine for better image quality. Both devices also offer a 32MP selfie camera, with an IR sensor too for face unlock and depth effects.

On the display front, the Huawei P40 Pro and P40 Pro+ are equipped with the Quad-curve Overflow Display. Inspired by the art of motion, the display takes on a curved edge on all four sides, creating a shape that is reminiscent of water on the cusp of overflowing from the rim of a filled cup. The super narrow bezels and streamlined round corners ensure an ergonomic hold and a near borderless look, while an enhanced in-screen fingerprint reader offers 30 percent faster biometric authentication.

Shot on the Huawei P40 Pro

All-day Super Definition photography is the true promise of the P40 Series. Embedded in the HUAWEI P40 Series is the advanced Ultra Vision Leica camera system, available in triple-camera, quad-camera and penta-camera configurations. The P40 Pro features an evolution of the Leica Quad Camera with a more powerful Ultra Wide Cine Camera and ToF Camera alongside 50x SuperSensing Zoom. SuperZoom Array on the P40 Pro+ supports 10x true optical zoom and 100x maximum digital zoom.

Shot on the Huawei P40 Pro

The Ultra Vision Sensor included in the full P40 Series is Huawei’s largest CMOS sensor to date. Measuring 1/1.28 inches diagonally, it supports pixel binning to achieve a pixel size of 2.44μm and Full Pixel Octa PD AutoFocus for high-speed focus at any time of day, while the XD Fusion Engine integrates and processes data from multiple cameras to generate a comprehensive improvement in picture quality.

For the first time ever, the 5x Optical Telephoto Camera in the HUAWEI P40 Pro includes a RYYB colour filter array to boost light intake and improve quality of zoomed shots. The P40 Pro+ has a 100x SuperZoom Array with a new periscope design that reflects light five times, extending the light path by 178 percent to support 10x true optical zoom. The optically stabilised Ultra Vision Wide Camera and SuperZoom Array work in tandem with AI to realise Triple OIS+AIS for vastly improved photo and video stabilisation.

Skin tone and texture are faithfully reproduced by a new Multi-spectrum Colour Temperature Sensor and AI AWB algorithm that boost colour accuracy by 45 percent. Deep learning algorithms provide real-time portrait optimisations that enhance lighting and detail. The HUAWEI P40 Pro and P40 Pro+ have a 32MP AF Camera and IR Depth Camera that support autofocus and Bokeh reproduction, as well as IR Face Unlock for device unlock even in low light conditions.

At the core of the P40 Series is the flagship Kirin 990 5G, which delivers integrated 5G connectivity with the most comprehensive 5G band support, robust AI performance and power efficiency. Display responsiveness and gaming experience are taken to the next level by the upgraded graphics rendering engine making the most of the 90Hz panel on the P40 Pro and P40 Pro+. The 160MHz Wi-Fi 6 Plus technology featured in the full line-up offers high-speed connectivity with support for 2,400Mbps peak theoretical transmission speed. The industry-leading 40W Wireless HUAWEI SuperCharge is available on the HUAWEI P40 Pro+ for fast and convenient charging. The chipset is given the thermal headroom to deliver exceptional performance by the advanced cooling systems, including the bespoke 4-in-1 SuperCool system in the HUAWEI P40 Pro+.

The Huawei P40 series will launch with Android 10-based EMUI 10 out of the box. On the app front, users will have access to a huge range of global and local apps on AppGallery, Huawei’s official app marketplace. Users can also enjoy a rich library of quality entertainment media on HUAWEI Video, HUAWEI Music and HUAWEI Reader, with new additions from top content providers being added on a continuous basis.

The HUAWEI P40 Pro and HUAWEI P40 will be available in three glossy glass finishes – Ice White, Deep Sea Blue and Black – and two innovative refractive matte glass finishes – Blush Gold and Silver Frost. The P40 Pro+ boasts a nano-tech ceramic back panel and will come in Ceramic White and Ceramic Black.

The HUAWEI P40 Pro with DUAL SIM,  8GB RAM and 256GB ROM, in Black and Silver Frost colors will be available on shelves in the United Arab Emirates on the 9th of April with pre-orders starting on the 2nd April at a retail price of AED 3,499. For fans who pre-order the HUAWEI P40 Pro will also get a pre-order package worth of AED 2,099, including the Watch GT 2, VIP service, 6 months one time free replacement screen protection warranty, cloud service package and Flip cover.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at:
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