Arcadia’s latest fragrance celebrates the genius of Muhammad Ali

January 20, 2022

Arcadia has launched a new fragrance collection in collaboration with Muhammad Ali Enterprises. Produced in the UAE, the ‘Thunderous’ fragrance collection, was inspired by Ali’s commanding presence and charisma that attracted attention and admiration wherever he went.

Thunderous perfume’s top notes are grapefruit, violet leaf and cardamom, with heart notes of lavender and pepper and base notes of oakmoss, amber and sandalwood. The perfume is available in two sizes: 100ml and 15ml. The collection also features a scented candle and a steel travel tube embossed with Ali’s signature.

To coincide with the launch, The Scent Library in Dubai’s Al Quoz district is hosting a three-day event, taking visitors on an immersive journey in celebration of the new fragrance. Visitors will experience the concept behind the fragrance, which is based on Ali’s famous quote, “Float like a butterfly, sting like a bee…” A remark he made in 1964 before winning the world heavyweight crown for the first time, which propelled him into an international sporting icon.

Appropriately, the tour’s sensual experience starts in the entrance tunnel, with butterflies hanging from the ceiling and an atmospheric fog to accentuate a floating sensation. This is followed by a display of wall-mounted black and white images, with quotes offering further insight into his guiding principles.

Additional areas of the walkthrough tour include a scent and perfume experience and a hospitality and retail lobby where visitors can learn more about the collection, try samples and make purchases while relaxing with a cup of the Scent Library’s speciality coffee.

The new collection will be distributed through Arcadia’s flagship store in Dar Wasl in Dubai and marketed internationally online at The collection will also be available exclusively at THAT Concept store for a limited period in Mall of the Emirates and Mirdiff City Centre. Prices range from AED150 to AED800 plus VAT.


by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: