Bridging cross-cultural communications, Atout France, the France Tourism Development Agency, have launched France.fr, an Arabic language domain designed to inspire Arabic speaking visitors. Potential travelers can now benefit from a localized website which provides information on the vast numbers of locations that can be visited, whether the Alpes-Mont Blanc, Provence, the Loire Valley, Paris or Tahiti. User-friendly and optimized for mobile consumption, the new website contains content and information on tourism in France, hotels, restaurants, things to do, culture and heritage, events and museums.
Fully adapted with the traveler from the Middle East in mind, the content created takes into consideration cultural nuances and traditions. Social Media platforms are now also available in Arabic to inspire and encourage followers to share their experiences.
Key features of the website include Before you Set off, Things to do, Places to go, Happening now in France and an interactive map.