First Look: Bang & Olufsen’s revamped regional flagship venue in Dubai Mall

March 16, 2022

You never get a second chance to make a first impression. Legend Group, Bang & Olufsen’s exclusive master dealer in the UAE, has revamped its regional flagship venue in The Dubai Mall to showcase the very best in sound technology and design.

Located within Fashion Avenue, the newly unveiled Sensory Store Concept 2.0 provides an unparalleled audio journey into the eonderful world of B&O with a vast range of products on display across multiple zones. The primary areas include the Activation Zone, On The Go Zone, Flexible Living Zone and Staged Zone.

Consistent with the elegant look and feel of Bang & Olufsen stores worldwide, the relaunched venue is a new destination for audiophiles, with an eye-catching design philosophy paired with cordial approachability. The four key zones are positioned to help customers navigate the space, with expert staff on hand to assist with product demonstrations and in-depth guidance.

The Activation Zone highlights hot new product and flows from the engaging window displays. Introducing the Bang & Olufsen lifestyle the space provides an opportunity for customers to learn about the latest products on the market, while curating a meaningful touchpoint for those encountering the brand for the first time.

Within this category you can find a variety of products connected as demo set-ups, giving every customer the best hands-on product demo experience. Demonstrations of staged products are always assisted by the store staff who are readily available to solve any audio queries.

The original Sensory Store concept was first introduced eight years ago, elevating the customer experience to provide a more realistic and comfortable environment to experience high-end audio products.

Mustafa Abbas, CEO of Legend Group, said  “Our showroom represents the soul of Bang and Olufsen, and we are very proud of the work and passion of every individual involved, to bring this sensory experience to life and revamping our flagship. We look forward to welcoming all our loyal clients as well as the new ones.”

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: