Huawei has partnered with Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA) that aims to support local talent.
Huawei has just announced a partnership with Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award (HIPA) in a move that would bring photography more accessible to the masses. This marks the first time HIPA has partnered with a smartphone brand and aims to support local talent in the region.
Through this partnership comes ‘Huawei Moments’, an Instagram competition that will cover four categories and running on two rounds. All you need to do is capture an image and post it on your Instagram account using the hashtags #HuaweixHIPA and #[photography category]. The four categories will be People & Culture, Cityscape, Night and Nature.
Huawei has already started accepting entries for the first round that started last January 15th and will end on February 15th next month. The second round will commence from February 16th to March 15th. Huawei smartphone users from the Middle East and North Africa region are eligible to participate.
“Huawei believes in nurturing local talent through cutting-edge technologies and meaningful partnerships with established platforms, such as HIPA, that encourage self-expression through the art of photography,” said Gene Jiao, President of Huawei CBG, Middle East and Africa in a statement. “Together with HIPA, we are calling out all photographers to create their own masterpieces through the lens of Huawei smartphones and fulfill their potential.”
A total of eight finalists will be chosen at the end of both rounds, where one will be getting the Huawei Mate 20 Pro. One finalist per category will then be chosen by HIPA’s professional judges.
“We are pleased to partner with Huawei, which marks the Award’s first collaboration with a smartphone brand. Based on our daily interaction with thousands of photographers worldwide, we are conscious of the growing role smartphones are playing in supporting the photography industry through their fast-technological advancements, significantly raising the daily photography practice in comparison to previous generations by making it accessible to everyone,” said His Excellency Ali Khalifa bin Thalith, Secretary General of HIPA. “The ’Huawei Moments’ competition is an opportunity for smartphone photography enthusiasts to showcase their talent.”
The Huawei Mate 20 Pro’s camera is currently rated as the best in the market. It is currently available across retail shops across the UAE and the Middle East.