Campaign Highlight: Brad Pitt and De’Longhi

September 15, 2021

Admit it, Brad Pitt is effortlessly awesome. De’Longhi’s new campaign is all about a Day in the Life of Brad Pitt – Motorcycles, Coffee and You, as he goes about Los Angeles. Pitt is De’Longhi’s Global Brand Ambassador, and the campaign also highlights the elegance and design aesthetics of De’Longhi’s new fully automatic, bean-to-cup espresso machine, the Dinamica Plus.

The global creative campaign was led by MC Saatchi Milan, with local market support through De’Longhi’s agencies in North America – PR activation by Current Global, media planning by Wavemaker and creative adaptation by The Woo.

De’Longhi enlisted acclaimed photographer Lachlan Bailey to capture images for the campaign, and alongside the actor and the director, the film boasts the talents of two other Oscar winners, cinematographer Linus Sandgren and composer Justin Hurwitz, both part of the La La Land ‘dream team’.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.