Admit it, Brad Pitt is effortlessly awesome. De’Longhi’s new campaign is all about a Day in the Life of Brad Pitt – Motorcycles, Coffee and You, as he goes about Los Angeles. Pitt is De’Longhi’s Global Brand Ambassador, and the campaign also highlights the elegance and design aesthetics of De’Longhi’s new fully automatic, bean-to-cup espresso machine, the Dinamica Plus.
The global creative campaign was led by MC Saatchi Milan, with local market support through De’Longhi’s agencies in North America – PR activation by Current Global, media planning by Wavemaker and creative adaptation by The Woo.
De’Longhi enlisted acclaimed photographer Lachlan Bailey to capture images for the campaign, and alongside the actor and the director, the film boasts the talents of two other Oscar winners, cinematographer Linus Sandgren and composer Justin Hurwitz, both part of the La La Land ‘dream team’.