After over 50 years as a physical global stage for innovation, CES Las Vegas is going global. After initially announcing that the Consumer Technology Association announced the change Tuesday after previously saying CES 2021 would continue to be an in-person event, with additional virtual and digital experiences, CES 2021 will be fully virtual next year amid continued concerns over the coronavirus pandemic.
Gary Shapiro, President and CEO of the CTA, said that “Amid the pandemic and growing global health concerns about the spread of COVID-19, it’s just not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person.”
CES 2021 will offer a highly personalized experience:
Media events: Hear from the world’s leading brands at exclusive digital press events.
Product showcases: Explore products and services through dynamic product showcases and live demos.
Keynotes and conferences: Enjoy a front-row seat for groundbreaking announcements and insights from the world’s tech leaders.
Meetings and networking: Engage with the brands and global thought leaders.
“Technology helps us all work, learn and connect during the pandemic — and that innovation will also help us reimagine CES 2021 and bring together the tech community in a meaningful way,” said Shapiro. “By shifting to an all-digital platform for 2021, we can deliver a unique experience that helps our exhibitors connect with existing and new audiences.”
CES 2021 runs from Jan. 6-9 2021, and the CTA said it plans to return to Las Vegas for CES 2022.