CNN enlists YouTube star to help it appeal more to younger viewers

November 29, 2016

Also acquired social-sharing app, Beme.

YouTube star Casey Neistat is helping CNN market its news to a more younger audience. Neistat, who currently has 5.8 followers on YouTube, will help make more content with focus on mobile video.

Additionally, Neistat’s own social-sharing platform Beme, is being brought by CNN and all employees would be joining CNN. It is understood that Neistat will be building a new startup within the company.

CNN will also be hiring various staff that should populate the new startup, which is aiming for a 2017 launch. Despite Neistat working under CNN, he will still have full creative control over all content produced on the new platform.

by Victor Philip Ortiz
Tech Enthusiast and Movie Buff. When he’s not busy playing with the latest games, Victor usually spends his time collecting Blu-rays and building his own movie library. As the Online Editor for T3 Middle East, he develops and writes content for which includes reviews, features, and videos in addition to managing its social media and web content.