Smartphones have taken the planet by storm, it is plain to see by our own daily usage. And a recent study by Ericsson gives us a good serving of the hard facts that shape this high-tuned connectivity, with sobering figures pointing to the “networked lifestyle” that is being put into effect in Lebanon.
This comes in proportion to the higher mobile broadband connectivity and smartphone ownership that is being enjoyed in our tiny slither of a nation – even when compared to that of global levels.
Lebanon, a country not known for its size, still remains a main vein for high tuned innovation and fast-paced networking in the Middle East. As a host to the nation’s greatest institutions, and the motherland to some of the region’s most celebrated, homegrown businesses, its greatest natural resource, if not export, becomes its human resources. Latching on to the ever expanding information train becomes key to maintaining this status.
Recent trends point to the fact that consumers in Lebanon are gradually adopting a networked lifestyle – with higher mobile broadband connectivity and smartphone ownership on the rise.
We were recently given an exclusive media invite where we had the opportunity to exchange notes with the heads at Ericsson at their head office, following an enlightening presentation highlighting the main points of their most recent ConsumerLab report. The report highlights the socio-cultural trends, products, and services that are contributing to this online trend.
But while social networking such as instant messaging via platforms like WhatsApp and Facebook are on the same level with the global average, Lebanon is still lagging when it comes to “collective intelligence” as per a very limited use of sharing services such as Uber and Airbnb.
Statistical studies also highlight the exceeding potential for IM to become the main mode of communication in the nearer future.
In summary, an increased use of mobile apps in Lebanon is re-shaping consumer behavior and marketing trends. Although trends point to the fact that Lebanon is ahead of the global average when it comes to mobile broadband connectivity, 76 percent of these consumers use less than 1 GB of mobile data on a monthly basis, bringing testimony to the fact that networked lifestyle adoption is on the rise. However, usage is focused on less data-intensive activities like social networking and browsing, suggesting that networked lifestyle adoption is on the rise.