Ernie Ball Paradigm- The Sound of Rock and Roll!
March 3, 2019

For over half a century, Ernie Ball’s guitar strings have pushed the boundaries of what a guitar string can be – stronger, more durable and longer lasting, without compromising the sound or feel. And those who have relied on its legendary feel and durability include the likes of Rock and Roll Royalty, right from Eric Clapton, Jimmy Page, Keith Richards, Paul McCartney and Pete Townshend to Slash.

Family run from Southern California, the Slinkys guitar strings line was first introduced way back in 1962 and evolved into the Paradigm as arguably the world’s most advanced guitar strings ever created.

As for the process behind it all, a state-of-the-art wire drawing process coupled with patented RPS (reinforced plain string) technology dramatically increases tensile strength by up to 35% and provides up to 70% more fatigue strength than traditional strings, confirming the company’s claim of being the strongest strings known to man.

The unprecedented strength and longer string life apart, the coupling of Ernie Ball’s Everlast nanotreatment with breakthrough plasma enhanced wrap wire provides added corrosion resistance and reduced accumulation of tone-robbing buildup and debris. The end result are strings that last longer and sound fresher, without the tone-killing side effects of a coated string.

The Ernie Ball 2020 Paradigm Electric Guitar String Power Slinkys are now available at Musicians Warehouse in Dubai, the one stop shop for all musicians, at AED 70

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2018 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2017, 2016. and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at:
Read More