To meet its customers’ demands, EROS has partnered with Tabby to offer a smarter, transparent, secure, and convenient way to purchase their preferred electronics and appliances. With this partnership, EROS customers can split their purchases into four easy interest-free payments from the time of purchase, both in-store and online. The plan can be set up and approved instantly, with no extra waiting/ calls to the bank. In addition, customers can also earn cashback and get products at a further reduced price.
According to reports, ‘Buy Now, Pay Later’ (BNPL) payments in the UAE are expected to reach $17.5 billion by 2028. EROS, a leading retailer in the UAE has seen a massive shift with over 15 % of its customers preferring BNPL.
“UAE consumers are moving away from traditional payment models to alternatives. This partnership with Tabby enables us to provide our customers with access to trusted payment options when they want to budget for larger purchases with an affordable payment plan without any hassle,” Mohammad Badri, Director, EROS Group said. “Also, our home appliance festival will give shoppers further price reduction – providing a more seamless and rewarding shopping experience,” added Badri.
According to EROS, customers especially those aged 24-45 are looking for better financial control over their personal finances and prefer alternative options to credit cards to spread their purchases and manage costs. Their retail customers prefer the BNPL plans for bigger ticket items such as appliances and telecom.