With OnStar integration, General Motors pioneers a new era of in-vehicle security in the Middle East
October 8, 2019

At GITEX 2019, General Motors announced that its pioneering in-vehicle safety and security system, OnStar, will be arriving to the Middle East next year. First unveiled to the world back in1996, the membership-based service will be one of the first of its kind in the region, offering integrated safety and assistance features within vehicles.

In the event of an emergency OnStar can be activated by simply pressing the red button placed on the rear-view mirror in General Motors’ Chevrolet, Cadillac or GMC vehicles, or through the Automatic Crash Response feature, directly connecting members in just a matter of seconds to an Advisor trained to support across a variety of situations. An OnStar Advisor is ready to help 24/7.

While OnStar offers a range of features that make members’ journeys safer and more convenient, it is the human element that really sets it apart, from helping new members begin their OnStar journey to providing them with support in the case of an emergency. OnStar Advisors are fully trained to provide a breadth of standard and emergency services to members including Automatic Crash Response, Emergency Services, Roadside Assistance, Connected Navigation, On-Demand Diagnostics, Remote Key Lock and Unlock.

Gary West, Managing Director OnStar and Future Mobility at General Motors Africa and Middle East said: “We know consumers want to be more connected than ever before, expanding their experience from the phone in their hand to the car they drive. Taking the General Motors ownership experience to another level, OnStar can provide peace of mind for every journey. We are extremely proud to reveal the arrival of OnStar to the Middle East, delivering in-vehicle connected services backed by a real human connection.”

John Roth, President & Managing Director at General Motors Africa and Middle East added: “Guided by our global vision of a world with Zero Crashes, Zero Emissions and Zero Congestion, we work to harness technology and innovation to give everyone a safer, secure journey. Our efforts to bring OnStar to the region play testament to this. Aligned with the region’s dynamic and visionary leadership, we are working closely with public and private partners such as ESMA, the Dubai Police, Abu Dhabi Police and Etisalat to ensure a smooth and safe roll-out of our OnStar technology in the UAE.”

OnStar Statistics (US):

  • Globally, OnStar receives an average of nearly 200,000 calls per day; or more than two calls every second.
  • Globally, OnStar responds to more than 6,000 Automatic Crash Response notifications a month.
  • OnStar receives nearly 1,000 stolen vehicle requests every month in North America.

The regional launch date for OnStar, as well as pricing and package details, will be announced soon.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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