At its launch event at Expo 2020 Dubai, Nissan demonstrated its vision for the Future of Mobility with an exclusive showcase of the Ariya, the brand’s all-electric crossover. Making its first regional appearance at Nissan’s inaugural activation at Expo 2020 Dubai, the Ariya symbolizes Nissan’s forward-looking journey into the future of electrification and sustainable mobility.
The event – named after Nissan’s “Let’s Move” campaign – was led by Joni Paiva, Divisional Vice President for Africa, Middle East, India and Oceania (AMIO), Nissan Motor Corporation and Thierry Sabbagh, Managing Director, Nissan Middle East. Guests were taken on a visually compelling journey through Nissan’s ongoing contribution to the world across Sustainability, Mobility and Opportunity– echoing the three sub-themes of Expo 2020 Dubai.
Sharing the brand’s story and highlighting how tech innovations enhance the quality of life for all, the event also showcased Nissan’s commitment to its goal of achieving carbon neutrality across the company’s operations and the life cycle of its products by 2050. This goal has also guided the establishment of the recently announced Nissan Intelligent Factory at its Tochigi Plant; as well as EV36Zero, a £1 billion Electric Vehicle (EV) Hub in the UK with a 360-degree solution for zero-emission motoring.
Complementing Nissan’s global expertise is the brand’s rich legacy in the region, which it aims to draw on to maintain its focus on delivering dynamic products that cater to evolving customer needs. Nissan also enhanced its suite of connected mobility features in the region through the introduction of ProPILOT earlier in the year. The partnership with Expo 2020 Dubai provides a unique opportunity for Nissan to cement its leadership position within the region’s mobility ecosystem as a brand making innovative automotive experiences accessible to all.