Apple inks deal with Saudi-based bookshop Jarir to supply all Apple products directly along with providing after-sales support.
Al Arabiya News says that the deal will let Apple bring all their products directly for sale in their bookstores – which is a first of its kind in the Middle East.
This means that Apple can control how much the pricing will be, considering that Apple products in the Middle East normally costs more when compared to other markets. Along with that, supply normally comes 3-6 months after they are released when it was provided by a third party supplier.
While the agreement is initially for the Saudi market, it opens a whole new opportunity for Apple to make deals with various retailers in the Middle East. Most importantly, does this mean we will be seeing our first Apple store soon? Some hints point to yes, especially after gaining knowledge that Tim Cook once visited the UAE a couple of months back.
It is a welcome move if Apple manages open their official stores here and somehow control the prices of their products. When the iPhone 5S was released last year, early adopters had to shell out as much as 6000 AED for a 16 GB model.