Fireworks and a water salute by Dubai’s Civil Defence… the Land Cruiser 300 is here in the UAE!

June 20, 2021

In line with the UAE’s road to 50 and to celebrate the delivery of its all-new Land Cruiser to the first customers, Al-Futtaim Toyota surprised the first 50 recipients of the vehicle with a special reception at its showroom in Dubai Festival City.

Customers were invited to the showroom to receive their all-new Land Cruiser 300 at an exclusive midnight drive event last night, greeted by fireworks and a water salute by Dubai’s Civil Defence accompanied by Dubai Police, who both also received the much anticipated model.

Abu Dhabi Police also took delivery of its new 2022 Land Cruiser which has been added the Abu Dhabi Police fleet.

The flagship Land Cruiser has been completely redesigned on its 70th anniversary, with a host of new technologies enhance both off-road handling and on-road comfort and stability and a newly developed twin-turbocharged petrol engine for superior performance.

Yousuf Al Raeesi, Director of Gov’t Affairs & HSSE at Al-Futtaim Motors commented, “Since the World Premier of the all-new Land Cruiser 300 earlier this month, we have been waiting to be able to get it into the hands of our customers here in the UAE. Al-Futtaim prides itself on operating with an inherent customer-centric approach and these customers are receiving something truly special with this vehicle so we wanted to mark the occasion as such. As the UAE is gearing up to celebrate the next 50 years it was fitting to celebrate our first 50 customers.”

The Land Cruiser 300 is available at all Al-Futtaim Toyota showrooms across the UAE now, starting at AED 229,900.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: