First Look: The first Hisense branded store in the Middle East

March 24, 2022

Hisense has opened its first branded store in the Middle East, operated and managed by FGT, at the new Dubai Hills Mall shopping and lifestyle destination, marking a strategic milestone in the technology leader’s regional expansion initiatives.

The landmark opening was attended by regional leadership and representatives from from Dubai Department of Economy & Tourism (DET), including Shaikha Ahmad Al Bishri – Director of Business Excellence Department and Ahmad Hassan Al Zaabi – Director of the Consumer Protection Department.

The new 1,358 square meter store features Hisense’s complete and award-winning range of smart consumer electronics and home appliance products, including numerous top of the range models of TV’s, Laser TV’s, Refrigerators, Washing Machines, Dishwashers, Microwaves, as well as the newest mobile category and smartphone range. The store’s product line-up also includes an assortment of home and kitchen appliances under the brand ‘Gorenje’ – the European homeware manufacturer that was acquired by Hisense in 2018.

Among the full suite of Hisense’s consumer electronic range, the new store will host the regional debut of the super smart 100L9G Laser TV – the latest large-screen product from Hisense’s groundbreaking TriChroma Laser TV series. Capable of delivering incredible cinematic Big Screen experiences, the 100L9G Laser TV is set to revolutionise the regional home viewing experience via patented TriChroma technology which uses triple laser light for enhanced color and brightness, built-in DOLBY Atmos for cinema-level sound, all while saving on energy consumption costs.

The 100L9G Laser TV regional debut comes as Hisense, an official sponsor of the FIFA World Cup Qatar 2022T, looks to score big with local and regional consumers through its futuristic laser technology, which delivers images more closely resembling what the human eye sees than any commercial TV product ever mass produced.

The 100L9G TriChroma Laser TV, which comes in 100-inch and 120-inch ambient light rejecting screen sizes, has 4K ultra high-definition picture quality and high dynamic range for sharper, brighter and more colorful images

Hisense has ambitious plans to elevate its brand awareness across the region, with the most recent FIFA World Cup 2022 Official Sponsorship the latest in a raft of global sporting collaborations, including the UEFA Euro 2016 & 2020, the Australian Open, NASCAR Xfinity Series, Red Bull Racing, Joe Gibbs Racing, Germany’s FC Schalke 04, FIFA World Cup 2018 and Paris Saint-Germain (PSG).

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: