Flash Entertainment joins forces with DGrade as part of Etihad Park sustainability drive

November 10, 2022

Flash Entertainment, the Middle East’s leading live entertainment company, has announced a future-focused partnership with DGrade – a sustainable manufacturing solutions business – to recycle plastic waste at Yas Island’s Etihad Park as part of a more comprehensive eco-friendly drive at the Middle East’s largest outdoor entertainment venue.

The partnership, which is at the heart of Flash Entertainment’s mission to be a sustainable live entertainment organisation while continuing to deliver unmissable experiences, focuses on utilising DGrade’s expertise and advanced technology to recycle plastic waste into sustainable Greenspun yarn. The yarn will then be used to make uniforms for event staff and ushers at Etihad Park, highlighting how cross-industry collaboration can drive the country’s circular economy.

The Etihad Park recycling partnership aligns with Abu Dhabi’s Vision 2030, with waste management being one of the five priority areas. Visitors to Etihad Park can recycle their plastic cups and bottles in the Simply Bottles recycling bins placed throughout the venue. The plastic collected will be recycled by DGrade into clothing using their Greenspun yarn which consumes 50 per cent less water, 20 per cent less energy, and emits 55% fewer carbon emissions

The plastic waste recycling partnership is the latest initiative from Flash Entertainment to improve the environmental footprint of Etihad Park. Ahead of a packed live events season on Yas Island, the organisation has implemented a range of infrastructure enhancements making the venue more energy efficient. Major work is being undertaken to change the water pipes to PRP piping with added valves, which limits the need for repair. Elsewhere, water- and power-saving equipment will be installed in the bathrooms, with plans also in place for the installation of a wastewater recycling system in the first quarter of 2023.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.