Footballco, the world’s largest soccer-focused digital media company, has agreed to acquire Kooora, the biggest in the Middle East, in a mid-eight-figure all-cash deal. Footballco is owned by a venture fund backed by U.S.-based private equity firm TPG Capital, which bought the company from DAZN Group in 2020 for over $100 million.
With the newest buy, Footballco will bolster its strength in soccer content and complement a portfolio of leading local market football media brands, including Calciomercato (Italy), Voetbalzone (Netherlands), and Spox (Germany).
The acquisition will also complement Footballco’s current footprint in the Middle East, which is currently served by seven local editions of Goal.com. The deal more than doubles its audience in the region to 42 million fans while bringing its monthly global reach to 640 million.
Kooora, the Dubai-based online sports publisher, has dominated online sports news and data in the Middle East since its launch in Bahrain in 2002 by founder Khalid Aldoseri.
Published in Arabic and English and reaching an average of 25 million unique users monthly in addition to over seven million followers on its social media and covering more than 42 different sports, 85 per cent of which is about football, Kooora has always been known for its immediacy, promptness, consistency, credibility, and integrity in covering sports news.
The acquisition comes at a time when fans across the world are looking ahead to the first FIFA World Cup in the Middle East.