Let’s look at how Ford is highlighting the relevance of a digital driving experience.
Ford isn’t the company you’d think that’ll make a great presence at Gamescom, Europe’s latest games trade fair. But the company is using games as a way to let consumers experience of their vehicles.
Forza Motorsport 6 is one of the games that lets you drive vehicles from Ford, more specifically the Ford GT and the Focus RS. If you think you’re just playing a game, there’s more to it than just pressing buttons on a controller. In fact, a Ford specialist has worked with the game’s developers so that every part of the car you’re driving in the game matches its real-life counterpart.
Additionally, Ford has been looking into tapping to the powers of VR – in which future technologies will allow you to test drive their vehicles in the comfort of your own home.
If you’re at Gamescom you can visit Ford’s stand to try out various activities like the Ford Reality Check app that uses Google Daydream VR. The VR experience gives you an overview on the fatal consequences of driving while you are distracted.
There’s also a collaborative robot name ‘YuMu’ that can be programmed by visitors and there’s even a full-size Ford Chip Ganassi that’s made entirely of Lego.