From connected multiroom audio to bespoke home theatre, music lounges and gaming zones, this is DG+!

June 23, 2021

DG+ is a unique concept introduced by Sharaf DG back in 2007, one that exclusively caters to individuals and institutions looking for end-to-end audio-visual solutions. The vision of DG+ is fairly simple: provide the best audio-visual systems establishing direct relationships with premium international audio-visual brands like Denon, Marantz, Polk Audio, Definitive Technology, Kef, Bowers & Wilkins, Devialet and Sonos.

Multi-Room Audio Systems have been a key revenue driver for the brand’s AV business, with in-store inquiries regarding the latest streaming technologies and Multi-Room Audio Systems more than doubling in 2020, with eight in ten customers eager to know more, or choosing to buy a multi-room audio system set up for their homes instead of classic stereo systems.

As Hitesh Ojha, Head of AV Business, DG Plus, put it, “Taste in music within a modern or traditional family are distinctly different, so it makes sense to have an audio system in place that can cater to every members’ individual needs. We imagine many of our customers will find a multi-room audio system, which can talk to multiple apps and streaming systems, is one of the best ways to listen to music at home. At DG+ we have been hard at work educating and demonstrating the true benefits wireless streaming audio to our customers. We are also happy to work with leading brands like Denon and Sonos to bring music to life in homes across the UAE. Convenience, ease of use, superior connectivity, and the ability to entertain guests are just some of the advantages of our customised multi-room audio systems.”

DG+ caters to the needs of an increasing number of homeowners across the UAE looking to set up luxurious home theatres, state-of-the-art music lounge’s and prime gaming zones. The growth in demand for home entertainment is reflective of the industry data from Statista, who project the market size for smart home entertainment control systems in the UAE to reach AED 375 million by 2022. Globally, revenue in the home entertainment segment is projected to reach AED 45 billion this year, with an expected annual growth rate (CAGR) of 12.1% between 2020-2025, resulting in a projected market volume of AED 79 billion by 2025. The data from Statista also explains that the home entertainment segment already enjoys a household penetration of 6.3%, which is expected to hit 14.1% by 2025.

“UAE homes and apartments are among the best in the world for design and luxury, and our customers want their residence to stand out. Having bespoke home theatre, music lounge and gaming zone are on top of their list. We have been designing and bringing world-class products and solution to the UAE for 13 years. We understand what our customers need, and working with global partners, we reverberate premium entertainment experience into the comfort of their homes,” commented A. S. Pillai, Senior GM, DG Business.

DG+ has a purpose-built customer experience lounge at Time Square Center in Dubai, where products and solutions can be experienced by customers.

To book a demo of the vast DG+ portfolio of brands or to experience the Home Cinema installations, connect with the AV Consultants at DG+, Time Square Mall, Dubai.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: