The promise was rather intriguing. A staycation at one of Dubai’s more welcoming spots, Zabeel House by Jumeirah, surrounded by LG’s latest and greatest of gadgetry. We surely couldn’t turn that one down, could we?
Checked in, the first thing I noticed was the rather unmissable LG C9 OLED TV, the easy centre of attention in the living room. A new type of thin indeed with promises of perfect blacks, I struggled with the temptation to slump down on the L-shaped sofa and go on a binge. By the side, we found the LG PuriCare Air Purifier, which features an innovative 360 purification feature. Within the air purifier, the Clean Booster rises and rotates to deliver clean air to all corners of the home. The promise thus is to deliver filtered clean air up to 7.5m away and remove dust 74% faster than conventional models. It even includes a unique Baby Care feature, wherein clean air is delivered lower around the ground, ensuring babies are breathing fresh air. Voice assistant support adds to the allure.
Exploring the showcase further, across the room we found LG’s flagship InstaView Door-in-Door refrigerator. A key highlight was the sleek mirrored glass panel that illuminates with two quick knocks, enabling you to see items in your fridge, without having to open the door. The benefit of this is helping to reduce cold air loss and also keeping food fresher, for longer. Frequently used items can also be stored in the outer door for easy access, whilst your main groceries remain at their ideal temperature in the main refrigerator compartment.
Move to the bedroom and two devices fought for the limelight. One of course was the LG Styler, a very interesting concept indeed, showcased in this part of the world for the first time. It has a mighty mission statement – to literally removing the chore of laundry from your life.
Simply hang your clothes inside the device, choose the desired settings according to the clothes type, and the device helps eliminate all the unpleasant wrinkles and odours of your clothes. LG claims allergens and bacteria are reduced up to 99.9% with TrueSteam technology, which consist of water only and no chemicals, to keep your clothes clean and bacteria-free. TrueSteam uses a low-temperature drying system and dries clothing faster than air drying, preventing shrinking and damage caused by heat.
Coming up a close second was the Objet line, and specifically the LG Objet Refrigerator. This dimunitive refrigerator fits perfectly by the side of the bed, and there’s a ton of interesting detail in there as well. Conceptualised by renowned Italian designer, Stefano Giovannoni the LG Objet Refrigerator is constructed of solid ash wood and aluminium. The fact that only pure materials are used, without chemical additives, helps reduce the carbonization and aging process. It also offers mood lighting, which changes on motion detection and even wireless charging for ultimate convenience.
A couple of days into the experience, many a thing stayed back. An easy highlight is of course the Styler. Its ability to refresh clothes between cleanings, reduce wrinkles et al, make it an easy highlight in any home. Of course the 4K processor and brilliant backs and Magic Remote on the C9 OLED TV [which retails for AED 9,750 for the 65@ variant] and massive connectivity options make the TV very desirable indeed As is the Objet line, a subtle, yet incredibly well designed piece of gadgetry that ticks all the right boxes.
As for Zabeel House by Jumeirah, it’s claims as Dubai’s funkiest social hub are rather well founded. With Insta-worthy interiors and a rather laid-back, yet thoroughly welcoming vibe, this 210-room property boasts a ton of highlights. Think Native Club, a fully equipped gym and an indoor and outdoor functional training zone, which also houses the first organic spa in Dubai. There’s P4, an alfresco terrace space with a massive capacity for up to 2,000 people. Of course, food is where this property really shines.
Lah Lah, for instance, is an edgy Pan-Asian restaurant with great mocktails and a more-than-competent wine list. We really enjoyed the aptly exotic menu, right from five spiced soft shell crab bun starters, cambodian lemongrass jumbo shrimp and the mango sticky rice dessert. Social Company (or SoCo), on the other hand is a comfy all-day eatery, with a diverse menu, right from spiced lamb pitta, Wagyu beef burger, spicy clamari pakoras and the DIY Citrus cake, an easy highlight. All through, we loved the easy ambience of the property and friendly approach of the staff.
So in conclusion, our impression of a few days surrounded by LG flagship gadgetry? We love it!