Huawei takes on Samsung and Apple with the P20. Okay, make that literally…

March 25, 2018

The Renaissance is here, people! With the P20 launch date just  days away, Huawei are going all out on positioning the device as better than anything their rivals can offer.

The Inquirer reported on how Huawei have launched an aggressive marketing campaign literally on the doorstep of its competitors.

With the reveal set to happen in two days, Huawei deployed trucks outfitted with promotional billboards across several major cities London. The interesting bit? According to The Inquirer, the trucks have mostly been spotted camping outside Apple Store and Samsung Experiences stores.

Image Credit: The Inquirer

Not just that, they have sprayed street graffiti on the pavement outside stores occupied by its industry rivals, with the tagline “A renaissance in photography is coming” with the letters “AI” emphasized in reference to the P20’s AI-powered camera features.

Now let’s wait and watch for the big day…

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.