The Renaissance is here, people! With the P20 launch date just days away, Huawei are going all out on positioning the device as better than anything their rivals can offer.
The Inquirer reported on how Huawei have launched an aggressive marketing campaign literally on the doorstep of its competitors.
With the reveal set to happen in two days, Huawei deployed trucks outfitted with promotional billboards across several major cities London. The interesting bit? According to The Inquirer, the trucks have mostly been spotted camping outside Apple Store and Samsung Experiences stores.
Not just that, they have sprayed street graffiti on the pavement outside stores occupied by its industry rivals, with the tagline “A renaissance in photography is coming” with the letters “AI” emphasized in reference to the P20’s AI-powered camera features.
Now let’s wait and watch for the big day…