Huawei targets millennial creators with the Nova 5T
October 16, 2019
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Huawei have announced their latest smartphone, the Nova 5T in the region, and it comes with a clear target demographic: millennial creators who seek both design aesthetics and power in their devices.

Priced at AED 1,599, the Nova 5T comes with EMUI 9.1 based on Android 9 and all Google apps loaded.  Flagship specs on the camera front include a 48MP HD lens and four rear AI cameras that support high-definition, ultra-wide-angle, macro, and depth of field photography. AI-enhanced photography technology such as AI Image Stabilization (AIS), AIS Super Night Mode, AI HDR+ backlit photo, Auto Exposure Lock (AEL) and Auto Focus Lock (AFL) are key to the experience.

Aptly enough, Huawei position the Nova 5T as a mobile photography powerhouse, and a key USP is the 5T’s 32MP AI Selfie Superstar camera.

Available in Crush Blue, Black and Midsummer Purple, the Huawei Nova 5T has a 6.26-inch Punch FullView Display, and weighs 174 grams thanks to its wafer-thin 7.87 mm thickness.

David Wang, UAE Country Manager, Huawei Consumer Business Group, said: “The HUAWEI nova 5Tis the perfect partner for consumers who want to share the best of themselves and their lives on social media or want to enjoy unparalleled gaming on-the-go.With its advanced Five AICamerasandrefined, ergonomic design, the HUAWEI nova 5T raises the bar for content creators on the move. The HUAWEI nova 5T invites you to inspire your moment.”

Consumers will be able to pre-order HUAWEI nova 5T starting 22nd October and can purchase the device across Huawei experience stores, select retailers in the UAE on 31st October at a price of AED1599.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2018 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2017, 2016. and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.
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