ICYMI: Google purchases Fitbit for $2.1 billion
November 3, 2019
COMMENTS

A move to enhance Google’s Wear OS platform.

After rumors started circulating last week, it was finally confirmed that Google will be acquiring popular health and fitness company Fitbit for $2.1 billion. It was a way for Google to put more investment in Wear OS by utilizing Fitbit’s proven technologies to offer a better experience for its devices, which it is planning to expand more next year.

“Over the years, Google has made progress with partners in this space with Wear OS and Google Fit, but we see an opportunity to invest even more in Wear OS as well as introduce Made by Google wearable devices into the market. Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users. By working closely with Fitbit’s team of experts, and bringing together the best AI, software, and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world,” it said in a blog post.

Google emphasized that technology works best if it’s working in the background, without obstructing your daily routines and that Fitbit will be able to help them improve the various features already present on Wear OS. “By working closely with Fitbit’s team of experts, and bringing together the best AI, software, and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world,” Google said.

Google’s $2.1 billion acquisition of Fitbit is expected to close by next year.

by Victor Philip Ortiz
Tech Enthusiast and Movie Buff. Passionate for all things tech - you’ll normally find him tinkering with the latest gadgets and computer peripherals. He is an avid collector of Blu-ray discs and occasionally plays on his Xbox.
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