Impeachment clouds are brewing in a certain part of the world, and teams such as the Official Impeachment Defense Taskforce have been formed, as political teams seek to sway public opinion on the matter. Key to the whole process? Social media platforms like Facebook, where up to $2,000,000 has been spent on the effort. Not that the Trumpster is an isolated case, for most players in the political arena, social media platforms like Facebook have not only been given a new way of reaching their demographic, these platforms have been very receptive to advertising revenue from that stream as well.
In that perspective, TikTok’s decision to ban all political related advertising on the platform is truly worthy of praise. For an extremely fast growing application, with an estimated 500 million users worldwide in just two years of existence, that’s a brave stand to take.
Blake Chandlee, Vice President of Global Business Solutions, TikTok explained why the brand decided against political ads, stating “TikTok is all about building a home for creative expression – a place where an eclectic range of short videos offer a truly joyful experience. We know users gravitate to TikTok because it provides a positive, refreshing environment that inspires their creativity, and we look to foster that through things like fun filters, product features, and brand partnerships. In that spirit, we have chosen not to allow political ads on TikTok. Any paid ads that come into the community need to fit the standards for our platform, and the nature of paid political ads is not something we believe fits the TikTok platform experience. To that end, we will not allow paid ads that promote or oppose a candidate, current leader, political party or group, or issue at the federal, state, or local level – including election-related ads, advocacy ads, or issue ads.”
I think this stand by TikTok is massively commendable, for in theory, it seems like a perfect platform for political rhetoric, whether with in-feed video ads, launch-screen ads and other native ads such as sponsored hashtag challenges. Not to mention the live nature of the app itself. So full points to the brand on this one…