He will still lead the App Store and Apple Events.
As one of Apple’s most prominent executives and a familiar face during its keynotes, senior vice president of worldwide marketing Phil Schiller has just announced that he is stepping down from the role but will still head the App Store and Apple Events. The current head of marketing Greg Joswiak will now take over Schiller’s position.
As many of you know, marketing is a big part of Apple’s success over the years. This includes market research and marketing for education and enterprise on a global scale. Schiller joined Apple in 1997 and was one of the people that helped the Cupertino company become one of the largest tech companies in the world.
“Phil has helped make Apple the company it is today and his contributions are broad, vast, and run deep. In this new role he will continue to provide the incredible thought partnership and guidance that have defined his decades at Apple,” said Tim Cook, Apple’s CEO. “Joz’s many years of leadership in the Product Marketing organization make him perfectly suited to this new role and will ensure a seamless transition at a moment when the team is engaged in such important and exciting work. I’m thrilled that the whole executive team will benefit from his collaboration, ideas, and energy.”
With Schiller’s new title as ‘Apple Fellow’, he highlighted how it was a dream come true to work for Apple, giving special praise to Steve Jobs and Tim Cook. “I first started at Apple when I was 27, this year I turned 60 and it is time for some planned changes in my life. I’ll keep working here as long as they will have me, I bleed six colors, but I also want to take some time in the years ahead for my family, friends, and a few personal projects I care deeply about.”