Oppo has announced the appointment of Ethan Xue as its new President in the Middle East and Africa (MEA). The announcement comes as Andy Shi, Outgoing President of OPPO MEA, assumes his new role as Senior Director of Global Product Marketing at OPPO Headquarters in China where he will oversee OPPO’s all product lines including smartphones and IoT on a global level.
Ethan joined OPPO in 2012, where he worked with the team to oversee China market. He was subsequently promoted to lead OPPO’s training division, before he became responsible for marketing OPPO products in China. In his new role, Xue will take responsibility for leading product, marketing and sales across the region, guiding strategies and adding impetus to the further development of OPPO in MEA.