Ford partners with Google for Android-powered in-car technology

February 2, 2021

Vehicles will utilize Android infotainment by 2023.

Ford and Google have just entered a partnership that will see Ford and Lincoln’s vehicles switching to Android for its infotainment systems by the year 2023. This includes almost all of Google’s services that include Maps for navigation and Google Cloud to power connected services. 

Along with this, Ford and Google have established a new collaborative group called Team Upshift that will bring personalized consumer experiences and other data-driven opportunities. It will also be responsible for creating new retail experiences for buying a vehicle as well as creating ownership offers based on data.

“As Ford continues the most profound transformation in our history with electrification, connectivity, and self-driving, Google and Ford coming together establish an innovation powerhouse truly able to deliver a superior experience for our customers and modernize our business,” said Jim Farley, President, and CEO of Ford.

Even as Ford and Lincoln will be shifting to an Android-powered infotainment system, it will still be compatible with platforms – meaning that iPhone users can still utilize the power of Apple CarPlay on future Ford and Lincoln vehicles.

Google will also help Ford utilize its existing cloud, machine learning, and AI technologies to help accelerate the company’s digital transformation and modernize operations. 

“From the first moving assembly line to the latest driver-assist technology, Ford has set the pace of innovation for the automotive industry for nearly 120 years,” said Sundar Pichai, CEO of Google and Alphabet. “We’re proud to partner to apply the best of Google’s AI, data analytics, compute and cloud platforms to help transform Ford’s business and build automotive technologies that keep people safe and connected on the road.”

We can’t wait to see how Google can help shape the future of Ford in the next couple of years.

by Victor
Tech Enthusiast and Movie Buff.