The brand offers high-quality affordable products including TVs and home theater systems.
UAE-based brand MASER has just announced that it has crossed a milestone of selling 200,00 units since it started operations a year ago. MASER has brought 200,000 units to its Jebel Ali Free Zone that originally came from its manufacturing facility based in Delhi, India.
MASER offers a wide range of affordable LED-based 4K smart TVs available in sizes of up to 75-inches. These LED TVs are rated an A by the Indian Standard Bureau, which puts it in the same quality as other top-tier A+ brands. In addition, MASER also sells soundbars, home theater systems, and power banks.
Currently, MASER’s products are available through e-commerce platforms that include Amazon, Flipkart, eBay, PayTM, Snapdeal, Shopclues, and Jumia with Noon joining that list shortly. Some of MASER’s expansion plans include public sector projects, where some of their outdoor LED displays are now being used by public sector entities in Africa.
MASER is also developing a touch-screen TV to meet the demand for online learning that is now being pushed amidst the ongoing pandemic. This TV can also be turned into an interactive display that you can write on with a pen. MASER is using patented technology to offer this solution to classrooms and boardrooms.
“It is humbling and gratifying to see MASER cross the 200,000-units sales milestones within a comparatively short span of time, operating in a challenging business environment. This is proof that our ambitious low margin-high volumes strategy, coupled with a customer-centric approach, has paid handsome dividends,” said MASER founder Prateek Suri in a statement.
You can check more about MASER’s product line on this link.