It’s happening, Targus is to acquire Hyper

May 6, 2021

Hyper and Targus have portfolios that serve a very similar user base. Hyper has made quite the name with a range of very dependable USB-C and GaN chargers, including the world’s smallest 66Q GaN charger,and we at T3 Towers are quite dedicated fans to the day. Ditto for Targus with some brilliant docking stations and cases for laptops and tablets. Specific to the docking stations, their line for the ThinkPad X1 Carbon series is quite acclaimed, and rightly so.

In what is clearly a move to diversifying its accessory portfolio geared toward Apple and PC consumers, Targus have now announced that it has acquired Sanho and the Hyper brand of products.

“We’re thrilled to add Hyper to our overall company. This addition of Hyper allows for Targus to add capability and support to Hyper’s growing tech brand, and gives Hyper access to new channels, customers and a global footprint of sales and marketing resources.  Hyper has a strong and exciting brand that has excellent reach into the Apple community and, importantly, the combination also brings really talented people to our team,” says Mikel Williams, CEO & Chairman at Targus.

“We’re excited to join Targus and gain access to a strong B2B global distribution vehicle for the Hyper brand, as well as stronger international sales and marketing resources” says Daniel Chin, CEO of Hyper. “We focus on first-to-market, award winning innovative products, that will bring long term value to the combined company.”

Targus will remain headquartered in Anaheim, California and Hyper will maintain separate headquarters in Silicon Valley, California, and continue to be managed by Daniel Chin as its President.  The Targus and Hyper brand identities will remain uniquely independent.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.