For the 21st consecutive year, Pantone has named a color of the year, a trend-forecasting move closely watched by marketing, fashion and design professionals.
The Classic Blue that Pantone is propagating is the color of blueberries, a Pepsi can and the sky when it’s “that beautiful color at the end of the day,” And there is a certain logic to it all, according to Ms Laurie Pressman, the vice president of the Pantone Color Institute, “We’re living in this time now where things seem to be, around the world, a little bit, I don’t want to use the word unstable, but let’s just say a little shaky. Nothing is absolutely certain from one moment to the next.” Classic Blue provides a refuge, according to Pantone, fulfilling a desire for a dependable, stable foundation. Classic Blue is nonaggressive, easily relatable and honest.
Interestingly, Pantone is also releasing music inspired by Classic Blue — an electro-pop track called “Vivid Nostalgia” — as well as a berry tea and velvety fabric.
This is of course not the first blue hue that Pantone have predicted as the color of the year, as picks like Cerulean (the company’s first pick, back in 2000), Aqua Sky (2003), Blue Turquoise (2005), Blue Iris (2008) nor Serenity (which shared the 2016 title with Rose Quartz) prove.