It’s official, Etisalat is the strongest telecom brand in the world

January 26, 2022

Etisalat has been ranked as the world’s strongest telecom brand, the first in the MEA region to achieve this milestone recognition, by Brand Finance.

With a telecom portfolio of well over US$ 12.5 billion, Etisalat not only retained its AAA brand rating but also its position in MEA as the strongest brand across all categories and the most valuable brand portfolio . These accolades underline the UAE’s leadership position globally in its cutting-edge telecom infrastructure and strategic advances in digital transformation.

Brand Finance also named Eng. Hatem Dowidar to the Elite List of Brand Guardians globally, jumping 4 places compared to last year’s ranking. Eng. Hatem Dowidar joined Etisalat in September 2015 and assumed the role of Group CEO in 2020. He stewarded the company’s growth through the fast-changing telecom and technology landscape following the COVID-19 pandemic.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: