Jaguar and Sony Music Entertainment come together to celebrate the arts

September 21, 2021

Jaguar has partnered with 4th Floor Creative – Sony Music Entertainment UK’s creative and strategy team – to bring together the worlds of music and design in a unique celebration of the arts. Repurposing facilities ordinarily dedicated to the design and engineering of Jaguar’s cars, the Sound Design collaboration sees a series of one-off performances by Sony Music UK-signed artists Disciples and Pip Millett.

Sound Design is the latest music collaboration from Jaguar following its work with DJ and Producer MK on the ‘Hard to Forget’ campaign for the Jaguar F-PACE performance SUV. Curated with 4th Floor Creative, Sound Design captures the thrill of live music as audiences eagerly return to concerts and festivals as the world comes out of lockdown.

Jaguar’s anechoic chamber at the Gaydon Product Creation Centre – a soundproof room normally used to develop and test the refinement and sound quality of Jaguar’s vehicles – played host to Disciples. This world-class facility was chosen as the venue for the Commercial House production trio’s performance of their new single ‘Solid Gold’ featuring vocalist bshp – their first outing together since the onset of the COVID 19 pandemic.

Filmed in the creative epicentre of the Jaguar Design studio, the second performance in the series will feature Pip Millett with her release ‘Braid it Back’, taken from her new EP ‘Motion Sick’.

by Anil George
Avid follower of all things tech. In between his quest for the ultimate gizmo, Anil fiddles with light meters, collects rare books and feeds his fetish for Jap horror movies. As Managing Editor of T3 Middle East for the GCC, Anil oversees content direction across print and digital. He was a CES 2020 Innovation Awards Judge, reprising his role as an Innovation Awards Judge at CES 2018, CES 2017, 2016 and 2015. Anil is also the Middle East's first Brand Ambassador for Ashdown Engineering. Reach him at: editor@t3me.com.