Cybersecurity firm Kaspersky has announced the continuation of its partnership contract with Scuderia Ferrari. In addition, the company joins a lineup of partners for the Ferrari Esports FDA team competing in the world Esports Series.
The iconic partnership between Kaspersky and Scuderia Ferrari started in 2010, and since then, has expanded year-on-year. United by shared values, including technological excellence, teamwork, and passion for innovation, the companies have been able to build a strong and proven relationship, including a technological partnership. Kaspersky provides Ferrari with world-class cybersecurity and data protection 24/7, at every point – from the company’s HQ factory in Maranello, Italy, to F1 circuits around the world.
The newly signed multi-year sponsorship contract marks the next milestone in the partnership. Kaspersky’s logo will remain on drivers’ helmets and the team’s corporate branding elements, while its position on the car will appear in an updated form – on the front wing of the Scuderia Ferrari team’s cars.
Along with prolonging the contract with Scuderia Ferrari, Kaspersky has also become an official partner of the FDA Esports team established by Ferrari in 2019 to compete in the Formula One Esports Series. It unites bright young talent and the fastest edrivers in the world: Brendon Leigh, David Tonizza, and Domenico Lovece.
The Kaspersky logo will appear on Ferrari Esports team drivers’ apparel, and at the team’s flagship training facility in Maranello. The agreement also includes game branding, with the company’s logo to be placed on the racing cars taking part in the F1 Esports Series.